Our Team

Craig Communications is proud to serve our clients with a talented and passionate staff who possess the critical work experience and skills to get the job done right. We work together and with you, as a team, to design and execute winning public participation and outreach programs.


Tracy Craig


Tracy Craig is a recognized leader in public participation, and involving citizens and stakeholders in complex and controversial projects. Tracy has been widely active in conflict resolution, stakeholder engagement, third-party facilitation, and process design throughout the western United States since the late 1980s. Over her tenure, she has managed and facilitated more than 1,000 public meetings, run long-term stakeholder advisory boards, and negotiated with numerous groups to find common ground and move projects ahead. She has designed and implemented over 300 community relations programs for complex and controversial hazardous waste cleanups under CERCLA and RCRA. 

Tracy approaches each community with sensitivity to both her client and the community’s specific needs and specializes in creating outreach programs that engage and involve diverse populations and give voice to under-represented community members. 

Tracy was instrumental in developing the California Environmental Protection Agency’s public participation program, worked as a developer and trainer on courses in public participation provided to the US EPA and private industry, and served as the communications/public participation manager for a Fortune 500 environmental engineering firm.



Director of Community and Client Affairs

Joshua Townsend has nearly two decades of experience in public relations, economic growth, governmental affairs, and business strategy. He has mentored staffs to be innovative in their community involvement and problem solving abilities, and has cultivated relationships through collaborations with non-profit organizations, local governments and corporate clients – while serving on a number of business organizations’ boards of directors. 

Prior to this role, Joshua managed PG&E’s Economic Development Department, specializing in the retention and expansion of commercial and industrial customers while promoting job growth. Earlier in his tenure, he was the Government Relations Manager for the North Coast region at PG&E.  He has also served as District Director for State Assemblyman (now Congressman) Jared Huffman, managing staff and implementing the local strategic plan. He has worked for a number of national public relations firms including Burson-Marstellar and Public Strategies, and served as the Communications Director for Steve Westly’s State Controller campaign in 2002. As a Communications alum from the University of Arizona, he enjoys a variety of sports and coaches youth in his free time.


Senior Project Manager

Rossana Peniche has over 20 years of community outreach and public participation experience. Rossana has designed and managed successful public participation programs for controversial projects in California, Arizona and Mexico. She specializes in the development and execution of community benefit packages that include partnerships with local agencies, local hire programs, and charitable contributions – all adding value to the community and enhancing the client’s reputation.

A recognized expert in Latino outreach, Rossana designed and manages Craig Communications’ Latino Initiative, which encompasses best management practices to engage and involve California’s Latino population in the decision-making process. Rossana excels in communicating technical information to non-technical stakeholders, including residents, employees, and community leaders; developing educational curricula to educate and involve communities in complex and technical projects; and managing field outreach for large-scale remediation projects. Rossana is a founding member of the Latina Giving Circle in California, Arizona and Mexico, which is managed by its members, with oversight and partnerships with the Arizona Community Foundation and the Latino Community Foundation in San Francisco. Members support vital leadership and advocacy skills and creating positive, fundamental and lasting change within their local neighborhoods. She also serves as a Board of Director for the Oakland based nonprofit Civicorps.


Reuel Daniels

Senior Project Manager

Reuel has over 15 years of experience in community and economic development working for both the private sector and non-profits and managing a wide range of public improvement projects. Reuel was previously the Director of Neighborhood Partnerships for the Yerba Buena Community Benefit District where she acted as a liaison between the community and various San Francisco city agencies to help achieve neighborhood goals and advocate for projects.

Reuel received a Master of Science in Urban Planning from Columbia University and an undergraduate degree in Anthropology from Union College and brings a depth of experience to the community engagement process having worked in unique and diverse communities in New York City and San Francisco. Originally from Boston, Reuel has been converted to west coast life and is putting down roots in Oakland. In her free time, Reuel can be found hiking the trails in the Oakland hills, sampling the local flavors at the Grand Lake farmer's market or driving up to Tahoe to hit the slopes! 

John Promani

Project Manager

John Promani has over five years of experience translating complex, technical information into language that lay people can understand, talk about, and use to make informed decisions. His work at Craig Communications involves maximizing public outreach for upcoming environmental remediation work. John currently manages all information technology as well as environmental remediation projects in Alameda and Marin Counties. Prior to joining Craig Communications, John served as an associate writer and project coordinator for a Bay Area science education non-profit. He worked closely with teacher communities to develop and implement hands-on environmental sciences curricula. John received a B.A. in English from the University of California, Berkeley.

Evelyn Soto

Project Manager

Evelyn Soto has spent over seven years working closely with elected officials, educational institutions, non-profit organizations, and community members from diverse socioeconomic and ethnic backgrounds. As an experienced grassroots community organizer, she has worked on various projects to enact meaningful change in local communities across the Bay Area. Prior to joining Craig Communications, Evelyn worked for one of California’s leading political consulting firms where she focused on building community support for a variety of important causes. She is proud to have served as the Field Director for the successful Berkeley Soda Tax initiative, which became the first city in the nation to defeat the beverage industry. Evelyn attended California State University, Chico where she earned a B.A. in International Relations and a B.A. in Spanish. In addition, she spent a year studying abroad at la Universidad Complutense de Madrid, Spain. Evelyn is the biggest dog lover you will ever meet, and she enjoys traveling and exploring the Oakland food scene in her free time.


Rebecca CRUMP

Associate Project Manager

Rebecca has over sixteen years of administrative experience working in various settings. Before joining Craig Communications, Rebecca worked in the solar industry as a Human Resources Manager and Office Administrator for nine years.  She is passionate about protecting our environment for future generations, and proud to be working for a green business that is making positive changes in our community. In her free time, she volunteers as a crisis counselor for a family support hotline. Rebecca grew up in Boght Corners, in the Hudson Valley of upstate NY. After graduating from Grinnell College with a BA in Anthropology, she moved to the Bay Area in order to steep herself in its progressive culture and unparalleled diversity.



Office Manager/ Associate Project Manager

Alessia provides administrative and project support to the Craig Communications team. She has a special understanding and perspective on the Oakland social and political scene. Having won a political campaign, fought in the most diverse and contentious district in Oakland, Alessia provides to Craig an expertise gained from being on the ground interacting with local residents, businesses, and non-profit organizations.  Apart from her local community engagement work at the City of Oakland, she spent 4 years working for the US Navy in early childhood education.

Alessia studied Political Science at the University of California at Berkeley. As an undergraduate she interned at the City of Oakland as a community liaison, interned at the Renee C. Davidson Courthouse in the Self-Help Center as an Americorps JusticeCorps member, and studied abroad in Florence, Italy. She lives in Oakland with her 10 year-old daughter Alessandra, and her cat, Smokey.                

Max (003).jpg


Associate Project Manager

Max is a full-time student and part-time employee at Craig Communications where he specializes in senior administrative support, specialized staff projects and field outreach. Before joining Craig Communications, Max volunteered at the Richmond Salesian Boys and Girls Club. He hopes to continue improving and developing his community engagement skills through his work with Craig Communications.